It just smacks of snobbish, prissy, "I'm better than you" behavior, which I can't stand. What's worse, it's being used on products and services now that SHOULD simply be called "Complete" or "Finished" or "The Way It Should Be But We're A Big Corporation Who Hates People and Masturbates With $100 Bills Rolled Up In Our Hands So We Released This Incomplete, Inferior, Piece Of Shit Product and Billed It As 'Standard' Because You Trolls Don't Demand Better From Us."
Or something like that. I fucking hate things that say "Premium" on them. Microsoft does this a lot. Pretend to be surprised. But it's also on gasoline, which is another sore subject in the world these days.